Good Nights.

‘Good Nights’ is a range of night creams and serums, containing a complex of active ingredients that help the skin recover overnight and were designed to compete in the American market. The products are aimed at teenagers, therefore packaging had an injection of fun with colours and materials but kept a sense of maturity with ingredient listings and pack copy.

Cartons are high gloss with holographic foil and raised spot gloss detail. The star aperture on the corner of the ‘Sleep Cream’ carton has a silver metpol fitment behind it, to create a 3D effect and distract from any product movement. Jars also have a heavy ‘ice weight’, to ensure customer value for money.