Decor.

Brand identity creation for a new paint company that creates affordable, 100% ecological, luxurious paint that inspires design-aware customers!

The owners mission statement ‘created, with love for our planet, for on trend individuals. Our paint is 100% eco and transforms your whole world, without damaging the environment’ inspired the name and empowered the look and feel of this design direction.

The name ‘Decor’ is stylish, modern and established - inspiration has been taken from the words ‘Decoration’ and ‘Decorum’ and incorporates the word ‘eco’, to represent the product and its unique value. The strap-line ‘freedom with colour’ conveys the customers ability to be innovative with choice of colour and re-create household colour trends for themselves. The final execution is creative, modern and inspirational.