Richards & Appleby Ltd.

‘Richards & Appleby Ltd’, a beauty and cosmetics manufacturer in South Wales, required a refresh of their current brand identity. Conscious not to divert too far from the current brand guidelines and colour palette, due to the extensive history of the company, a new, simple and refined brand identity was created.

High quality paper stocks and print finishes were used to add an extra element of luxury, as the business expands and continues to grow its customer base. It was vital for Managing Director Mitchell to retain current business, as well as attract new with a fresh new look that remained true to the original brand.